Sky teams up with government agency, Innovate UK, on Ocean Rescue innovation fund
Sky has teamed up with the government to invest in start-up businesses that hope to address the plastic waste crisis.
Innovate UK, a government agency funding research and innovation across the country, is offering £2m in matched grants to companies that receive investment from Sky Ocean Ventures.
The fund is interested in supporting projects that help the environment.
They include innovations for new plastic alternatives, like a fully biodegradable bottle, or systems for homes that make it easier for ordinary people to separate their rubbish for recycling.
"We've done the big campaign, we've raised awareness," said Fred Michel, head of Sky Ocean Ventures. "Consumers demand solutions."
He added that innovations would need support in funding, development and sourcing.
"That's why we're really happy to partner with the government on this," he said.
Speaking on Sky News on Thursday, Innovation UK head Duncan Wingham said campaigns like Sky News Ocean Rescue created a setting for people to "try and work together" to solve the problem of plastics.
"It has generated a very widespread understanding, with all of your viewers and beyond, that this is a problem that we need to deal with," he said.
unding opportunities will be open to organisations working with new ideas in material innovation, responsible consumption, and the circular economy.
Mr Wingham said there would be serious competition for the money and that only the best ideas would be successful.
"Essentially they need to bring forward their ideas and show that they're the best ideas we can find," he said.
Article & Image Source: Sky News