02-04 March 2021 / ExCeL, London
Tue & Wed 10:00 – 18:00, Thu 10:00 – 16:00

Speaker preview: John Adams

25 Feb 2020

Speaker preview: John Adams

Speaker preview: John Adams

Understanding BIM behaviour and transitioning from early adopters to mass market

As the new decade kicks into gear, those of us who were in the construction industry at the start of the previous decade can see how far we’ve come in some areas and how little has changed in others. However, there is a lively debate about whether our digital relationship with the built environment has really progressed.   

Although there are converging technology trends which don’t all fit the definition, BIM, or Building Information Modelling has been the central theme of construction digitisation.   A perfect storm of hype around BIM was whipped into life in 2011 by a combination of the BIM mandate announcement, record investment in UK ConTech (construction technology) companies and social media breaking through the wall between the personal and professional worlds.  BIM, unlike MMC and CDM, was the construction acronym to go viral.  

The hype has settled since, leaving a legacy of inflated expectations which still linger long in the memory of an industry that was told it must deliver BIM by 2016, and the eventual realisation there was no cliff edge for digital Luddites. The impetus to digitise for those who didn’t want to in the first place now needs to come from somewhere else and this is a major challenge our industry facing in the decade ahead.  Can we consider ourselves the rightful stewards of our built environment if we continue to design and build using methods we know are flawed, when we have already defined the alternative and built the technology needed to deliver digitally?

The standards and technology have evolved and been tested to destruction by innovative teams and projects, however, these examples of UK BIM best practice are scattered and the learning from them has not filtered out into the industry as everyone hoped they would.  

The last decade created pockets of transient excellence and has convinced even the doubters there are real-world benefits to BIM adoption, but the challenge of making digital delivery of construction projects the norm is not yet solved.  One thing is certain, organic adoption of digital construction is not enough at a time when the UK is embarking on some of the most significant projects in living memory.  

Join me at the Digital Impact Stage on Day 2 to discuss how to implement one of the most significant change management projects the Construction Industry has ever undertaken; making BIM business as usual, and the exciting opportunities this will unlock for the future.

View all Event News & Product Innovators

Lead Innovation Partners

Strategic Partners

Sign up to the newsletter