bcm was set up in 2017 to become the marketers’ agency of choice for B2B marketing support, specialising in construction and building materials.
The average decision-making unit now has 7 people, all of whom need to be communicated with in a timely, relevant and above all engaging way. Despite common belief, B2B customers are largely emotional buyers with 95% of their decisions made in the subconscious mind.
B2B is complex.
We work with construction sector clients to simplify the complicated. We help elevate brands by telling the story of sustainability, innovation and customer-centricity, and look to shorten the buying timeline and increase revenue. We do this through thought-leadership content and design excellence.