01 - 03 March 2022 | ExCeL, London

01 - 03 March 2022 | ExCeL, London


About us

KEIM – crafters of eco-friendly mineral paints since 1878.


KEIM are a global organisation with subsidiaries and partners around the world. We advise and supply to contractors, decorators, and private individuals, specifying via architects and designers for projects that range from churches to coastal, heritage to high rise. Our range of eco-friendly mineral paints will remain fresh and vibrant for decades, while protecting you, and the planet.

KEIM paints don’t just coat the surface, they penetrate and bind with the substrate to produce a breathable, long-lasting, and durable finish that will last for centuries! KEIM paints provide protection against rain and UV radiation and can even neutralise nitrogen oxide pollutants in high traffic areas. Kind to use and to the environment, your project will look fresher for longer, reducing the time, effort, and costs and resource to re-paint.
Reasons to choose KEIM:

• The mineral paint specialist since 1878
• Hand crafted by experts in Telford, Shropshire
• The industry’s best kept secret until now


At KEIM we have one mission; to manufacture and develop eco-friendly mineral paints and finishes that stand the test of time. With a heritage that dates back to 1878, we use only the finest natural ingredients to produce eco-friendly products that are kind to you, and care for the environment.

Our range of paints and finishes have been designed for use on brickwork, stone, renders, lime and concrete with properties that make them the perfect product for coastal locations to overcome harsh climatic conditions, and inner-city buildings to absorb gases and pollutants.
With a one coat application available, they are ideal for fast turnaround projects in the home or the office.


We offer free of charge site visits across the UK and a colour matching service. We have been on a number of extraordinary projects; Battersea Power Station, Blair Castle, Portmeirion and Zayed Centre for Research into Rare Disease in Children.

We have worked with many architects; Foster & Partners, Stanton Williams, Hawkins Brown and BDP.

We’re here to help. Our team of technical paint and colour experts are on hand to answer all your questions. Want to know what paint is best for what application, data sheets, technical advice, we’re here for you.


Longevity – Unlike conventional paints, KEIM systems penetrate the substrate to which they are applied. This creates a long-lasting chemical bond, meaning that the painted surface remains as fresh and as vibrant as the day it was painted …for decades. Reduce the cost to re-paint, and minimise labour, instead a simple wash down and you’re good to go!

Ecology – KEIM – uses only 100% natural ingredients. No added VOCs. No nasty smells. No harmful chemicals. No off gases Just pure natural mineral ingredients that allow your surface to breathe, making them safe to apply and kind to the environment. Harm-free paints that are safe to use for walls and ceilings, nurseries through to universities.

Colour stability – KEIM won’t fade over time even when applied and used in the harshest UV light conditions or wettest climates. The surface remains as colour stable and as vibrant as the day they were applied. Enrich your projects, bring the surface to life from churches to classrooms, high rise to heritage

Breathability – Let your project breathe. Trapped water or moisture build up behind an acrylic paint can eventually lead to blistering and flaking with the possible saturated substrate becoming friable and damaged. Not so with KEIM, where the paint structure retains voids large enough for vapour passage, but small enough to prevent ingress of water.

Light reflectivity – Our flat matt, non-shiny finishes increase light reflectivity, bouncing and refracting the light off the microscopic surfaces in all directions. KEIM can provide up to 80% light reflectivity to maximise the natural light, minimising the need for artificial lighting and reducing energy costs too.

Incombustibility – KEIM paints are inherently incombustible, with most of them classified as A2- s1, d0 – one of the highest performing Euronorm standards. Made from pure, natural ingredients rather than petrochemicals or flammable solvents, they are ideal for use to protect the exterior of buildings and safeguard the occupants.

Cleanliness – Unlike acrylic based products, KEIM mineral paints have no residual electrostatic charge, meaning that the painted surfaces won’t attract dust, or dirt particles. As they have a high pH and no organic content, our paints are resistant to mould, algae, and fungal growth, while the silicate structure is able to resist acid and alkali attack. Easy to clean, periodically wash down your KEIM surface for a lasting freshness.

Existing coatings – KEIM paints can be applied over a variety of existing coatings such as conventional acrylic, oil-based paints, lime-wash, earth and clay paints and of course existing mineral paint finishes. The breathability of the substrate will be determined by the existing coating, but the KEIM benefits such as light reflectivity, durability and colour stability will all be achieved.


At Futurebuild our focus is ‘sustainability.’ Here we will be launching Innostar- our latest interior one coat coloured paint! Come along to discuss your next project. Find out about Soldalit – the eco-friendly alternative to cladding that meets the rigorous fire safety standards (A2-s1, d0 according to EN 13501-1).

KEIM – where even their paint buckets are recycled and recyclable.

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