Across the built environment, organisations are under increasing scrutiny for the environmental and sustainability claims they make, from product performance and materials to carbon, circularity, and social value. In response, many businesses are caught between the risk of greenwashing and the growing tendency to say too little at all. As regulation tightens and expectations rise from clients, investors, and regulators, organisations need clearer internal rules on what can be claimed, how claims are evidenced, and who is responsible for approving them. A Green Claims Policy provides a practical framework for managing this balance, reducing risk while supporting confident, credible communication.

This session will begin with a short introduction to The Anti-Greenwash Charter and the role of a Green Claims Policy, setting out what it is and why it matters in practice. The majority of the session will then take the form of a panel discussion with organisations that have developed and implemented their own policies.

The conversation will explore the key components of a Green Claims Policy, how organisations approach evidence and approvals, and the challenges they faced along the way. Panelists will also share the impact this has had on their businesses, from reducing risk to improving internal alignment and building trust with clients and stakeholders.
The session will conclude with an opportunity for audience questions, allowing attendees to explore how these principles can be applied within their own organisations.