02-04 March 2021 / ExCeL, London
Tue & Wed 10:00 – 18:00, Thu 10:00 – 16:00

Adrian Voce, MA, OBE

Adrian Voce, MA, OBE

Adrian Voce, MA, OBE

Director, Playful Planet and President, European Network for Child Friendly Cities.

Adrian Voce is an advocate, writer and consultant on policy, strategy and planning for children’s play, and on children’s broader rights in the built environment. He is the author of Policy for Play (Policy Press, 2015) and has produced several other influential publications within his professional role in the children’s play sector.

He is the current President of the European Network for Child Friendly Cities, organising the major international conference, Towards the Child Friendly City in Bristol, England, in November 2019, and is the managing director of a new community interest company, Playful Planet.

Previously, Adrian was the founding Director of Play England (2004-11), leading the successful campaign for a national Play Strategy (2008-11) and managing the delivery of the unprecedented investment of almost £400m that accompanied it. Prior to this, he was the first director of London Play (1998-2004). He grew each of these new charities to many times their starting capacity with dynamic funding and influencing strategies.

Adrian’s record in campaigning for, influencing, and helping to develop and deliver, government policy for children’s play, is informed by many years’ experience as a playworker, play service manager and play trainer. He worked on several of London’s traditional adventure playgrounds throughout the 1980s and was the national information officer for HAPA, the organization founded by Lady Allen of Hurtwood to promote adventure play for disabled children.

He has been an advisor to the UK Government, the Big Lottery Fund, and the Mayor of London and appeared frequently in national print and broadcast media, and at high-level conferences, highlighting the importance of providing for children’s right play in the built environment.

Adrian holds a Masters’ degree in Professional Studies in Children’s Play from the University of Gloucestershire. He is currently writing his second book, Making Space for Children for Sage Publishing.

In 2011, Adrian was awarded an OBE from HM the Queen, for ‘services to children’.


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