Dr Max Mallia-Parfitt
Dr Max Mallia-Parfitt, Director of Applied Technologies at Fulcro, has experience in Computer Science, Virtual, Augmented and Mixed Realities as well as Robotics. Max moved to the construction sector in 2014, to develop immersive visualisation solutions, and has worked to integrate Digital Twins for clients from house builders to large infrastructure projects. Working directly with major infrastructure projects and academic institutions, Max leads Fulcro Applied Technologies to develop fully integrated BIM workflow solutions that link ‘Siloed Data’, enabling project integration with visualisations.
Max has developed a range of hardware solutions, enabling teams to collaborate within a virtual model at life scale, with work winning a CIOB Innovation & Research Award in 2014. Recent collaboration with Microsoft Research has pushed forward the use of Holographic technology in the AEC sector.
As an active ‘Thought Leader’ on social media, Max is always happy to talk tech, discuss challenges and ‘geek out’ when the chance arises, so look out for him on Twitter, LinkedIn, and YouTube.